Designers' Biographies

Tony Bowls Designer:

In addition to his successful, groundbreaking pageant line, Tony Bowls for Mon Cheri, Tony is also the designer of Paris by Tony Bowls, Le Gala by Tony Bowls and the special occasion collection, Tony Bowls Evenings.

With twenty years of retail experience, Tony applies firsthand knowledge of what the fashion-forward customer is looking for to the designs of these extraordinary brands. For the greater part of the last twelve years, Tony owned and managed his own retail outlet. He actively promoted and sold prom, pageant and formalwear collections. During his time in retail, Tony also designed for Miss America and Miss USA contestants.

The Tony Bowls Collection was featured in the opening numbers of the 2006 Miss Texas Pageant and America’s Outstanding Teen 2006 Competition, and on former Miss America Deidre Downs as well as eleven contestants of the 2006 Miss America Pageant. Tony has also dressed numerous contestants for 2006 state pageants, including several winners who moved on to compete in the 2007 Miss America Pageant. In fact, thirteen contestants as well as the emcee of the preliminaries and the co-host of the finals wore a Tony Bowls design at the 2007 Miss America Pageant. Tony designs were also featured on the first season of MTV’s hot reality show, Tiara’s Girls. In addition, Tony's designs were graced by Barker's Beauties on May 16, 2007 during CBS's "The Price is Right Million Dollar Spectacular," Bob Barker's final appearance in prime time. Stay tuned for future television appearances!

Tony has now implemented his fresh innovative ideas and couture designs in not only the world of pageantry but also in prom and social occasion. The new Le Gala, Paris, and Tony Bowls Evenings collections have drawn top reviews by retailers worldwide.


Helena Etchart-Tine' Designer

An European fashion designer. Helena has designed original fashions for a significant number of international models including Cecilia Barugel, Gabriella Busigniani, Gada De Maurier, Stella Manolisi and Stella Bullrrich. She has also choreographed a great number of fashion shows throughout Europe, Los Angeles and South America. In addition to designing for international models and Haute Couture, in the past years Helena has done original work for notable pageant contestants, including: Miss California, Miss USA, Miss Teen USA, Miss Little California, Miss Tulare County and Miss Fresno County. She spent much of her time commuting between a number of cultural and fashion centers throughout the world, including Paris, Barcelona, Sao Paulo, Buenos Aires, Punta Del Este, Rome, Venice, London, Belgium and Japan.

Now she spends most of her time in California, and we @ What's Up Europe have the privileged of carrying her career women lines, suits, pants, and dresses. Her new line on Bridal Gowns is also available for viewing in What's Up Europe Bridal Salon

Designer Sophia Tolli



Designer Sophia Tolli:

After ten years as Head Designer at Maggie Sottero, Sophia Apostolides created a new bridal collection, Sophia Tolli. With its unparalleled craftsmanship and exceptional fit, the Sophia Tolli collection provides an array of gorgeous, show-stopping bridal gowns. A seamstress since her early teens, Sophia grew up surrounded by fabrics, sewing machines and dress patterns. Her aunt, a talented dressmaker, handmade a majority of Sophia's wardrobe and allowed Sophia to select her own fabrics. Sophia considers this early exposure to dressmaking as the base of her informal education in fashion design. Sophia developed a strong foundation in made-to-measure design by crafting custom prom, bridesmaid's dresses and bridal gowns in her teens. During college, Sophia challenged traditional sewing techniques and explored alternative methods of dressmaking. Her award-winning expertise in fit and construction is the result of both her childhood experiences and college education.

Sophia adds, "My collection has two distinct feelings: soft classic romanticism and traditional bridal drama. My signature style will always be gowns with an exceptional fit and cut."